Karen has herself been held directly responsible for the movement of products and services. Her writing and professional marketing communications skills have sealed her success in many ventures.
Here is how she describes what it was like to have written copy for the CBS Best of Series. “This was a particularly interesting challenge in that you were a writer selling a product in the most nuanced methods of name dropping and engineered coincidence.”
Here is an example of having tucked in a few not quite so subliminal references to encourage a reader to consider buying a Honda along with that Memorial Day get away.
- Honda Memorial Day Article [NEED LINK]
As a passionate sales and marketing communications representative from start-ups and to Fortune 100 companies alike, Karen has tread through rain, snow, sleet and even over the shaking earth in California to have won account after account, eventually winning nationwide distribution for her prize-winning PureAyre.
“Developing a product having utilized my alma mater network at UCSC, allowed me the privilege of the experience of having brought a product to market and to appreciate what a mammoth undertaking it is.”
Her brochures, flyers, fax blasts and sales slicks helped to put many more products and services on the market and have helped to have created and supported tried and true tests of which pitch has best resonated with which specific marketing communications demographic.
While not yet having finished her master’s degree from the University of Santa Cruz, Karen’s work in school surveying the seismic safety elements of various cities on the golden coast prompted a private engineering firm to hire her to make 5-10 presentations per week to the Realtor community and to also follow up with a regular newsletter that had a mailing list of 10,000 Realtors throughout the state.
Here are a few examples of monthly newsletters for JCP geologists that were snail mailed hard copies over the three-year period in which she tripled sales and quadrupled the size of the company footprint.
See also feedback in hand written cards and even flowers!:
- Feedback and thank you letter screenshots [NEED LINKS]
She also helped create a Geologic & Environmental Disclosure course for Realtors for the State of California Department of Realtors for credit as well as reports to satisfy regulatory agencies for building permits, and various geologic and environmental clearances.
- Screenshot Geologic & Env Course [NEED LINK/SCREENSHOT]
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